isarhelden • References

360° Trade fair fun with us x Mars 2023 & 2024

TRADE SHOW

With up to 300,000 visitors annually, Berlin International Green Week (Grüne Woche) has established itself as the food sector’s most important trade fair. It serves as an important platform for our customer Mars to demonstrate that they are much more than just a famous chocolate bar — as a matter of fact, the family-owned business has been producing a variety of internationally renowned and cherished brands for over 100 years.

2023

For Mars’s debut, we created a colorful, cutting-edge and entertaining trade fair stand with an experiential mission — we invited representatives from Ghana to share their personal accounts of Mars’s 100% responsible cocoa sourcing, displayed information about the Mars restoration initiative, Sheba Hope Reef, exhibited an assortment of Mars Wrigley chewing gum goodies developed by dental hygienists, and organized a Mars Wheel of Fortune with terrific prizes. Moreover, we turned the spotlight on Mars’s key brand themes via complexly produced video clips projected on large-scale LED screens. It’s safe to say this first trade first production made a long-lasting impression on many. Our customer’s feedback? “An overwhelming success — our stand was by far the most beautiful!”

2024

"The world we want tomorrow starts with how we do business today." Mars embodied its credo at the Berlin International Green Week. Hence, the brand mainly focused on its climate pledge, which we presented to visitors in playful and eye-catching ways via various info areas, an interactive multi-touch table and a quiz at the trade fair stand. Highlights also included a delightful assortment of specialty coffees, served sustainably in reusable cups, and tasty snacks in fairly produced Mars branded bags.

Trade fair visitors experienced their first touchpoint with Mars at Messe Berlin's south entrance, where Mars Logistic's first eTruck, which first hit the road in Germany in January 2024, was on display. A massive banner in the busy entrance area, complemented with voucher sampling by our promotion team, guided visitors to Mars's trade fair stand upon arrival.

We also booked print ads and secured a banner takeover of the Berlin MoPo website during Berlin International Green Week. The ads were also displayed in various (D)OOH spaces across Berlin. Always with a reference to the trade fair, always with Mars's climate goals in focus.

Client MARS

Services 360° trade fair stand concept
Exhibition construction & design
Content pre-production
Giveaway production
eTruck branding
OOH campaign
Photo and video documentation
Support on location

Celebrating Historic Retail Moments with BMW Group

Corporate Event

Big news for BMW — in 2024, MINI will venture beyond traditional retail and set up its first-ever distribution channel on the World Wide Web, marking a historic moment for the company.
Naturally, isarhelden was at their side every step of the way. Staying true to the premium car manufacturer’s motto, “Get Ready for Go Live: The New Retail,” we organized an unforgettable event at Sugar Mountain in Munich for 450 BMW employees across Europe. Over two days, the staff took in inspiring keynotes from BMW’s Leadership Team and Board of Executives. They also attended six workshops designed to equip them with as much ‘new retail’ knowledge as possible.
Rugged factory meets irresistible charm — for this get-together, we transformed the former concrete plant Sugar Mountain with the help of trade fair builders and state-of-the-art technology. We remodeled, branded and metamorphosed the unassuming location into a cool industrial site, complete with an eye-catching wayfinding system by a trendy tape artist. The icing on the cake included specialty coffee from our very own Ape accompanied by a live saxophone player, creating a cheerful networking atmosphere during breaks.
The result was a delightful couple of days jam-packed with compelling retail insights. It was delightful to be part of this historic moment for BMW.

Client BMW Group

Services Event conceptualization
Exhibition construction
Interior concept
Location branding
Fire safety planning
Licensing management
Coordination and logistics
Handling of all subcontractors
Participant management
Entertainment and specials

MARS All Associates Day 2023 goes to the Netherlands

Corporate Event

Six locations, eight participant groups, one hundred topics — sounds like the type of right up isarhelden’s alley! We organized the three-day Mars All Associates Day 2023 in the Netherlands for 300 Mars employees. Our tasks: Conceptualizing, planning and implementing the event while ensuring long commutes and walks were pleasant experiences. Good mood guaranteed.
Guided by the company’s purpose, “Inspire moments of everyday happiness,” we kicked off day one with a general assembly, followed by a relaxed get-together at an idyllic farm in the evening. On day two, we continued with our All Associates Meeting and Superhero Show at Evoluon in Eindhoven. Evoking Willy Wonka, next, we embarked on a tour of the world’s largest Mars chocolate factory. Taking things one step further, everyone had the opportunity to participate in various workshops designed to fuel inspiration and facilitate knowledge transfer in day-to-day business. We rounded off the evening with dinner, followed by a big party on an abandoned industrial site. As per usual when we’re in charge, celebrations continued until the early morning hours. The result was a mix of many happy moments and team-building deluxe! Our farewell wishes? Thank you, and see you next time!

Client MARS

Services Event conceptualization and implementation
Show production
Location scouting
Workshop conceptualization and implementation
Management, coordination and logistics
Handling partners and subcontractors
Invitations

Best-of Munich Weekend for mindsquare

Incentive Trip

Team-building weekend with good vibes only? When isarhelden host you on their home turf, you better believe it — 250 mindsquare employees hopped on the party train to Munich for Pentecost weekend. Before embarking, the participants were invited to take their pick from a potpourri of over 20 different activities in and around Munich. The city really dressed to impress, and only the best of the best made it onto the itinerary — a graffiti workshop, culinary tours through iconic neighborhoods, a visit to the BMW Museum, a tour of the Allianz Arena, a bike tour from beer garden to beer garden, a flying fox ride for thrill-seekers, a brewery tour, a golf taster session, a raft trip, mountain climbing, canyoning, picnicking, hiking around Tegernsee ... you name it! There was something for everyone on the agenda. As is custom in Munich, come nightfall, everyone dined in a traditional Wirtshaus before hitting up one of the hottest clubs in town for the grand finale. In a nutshell: Lots of fun with coworkers and the occasional Bavarian feast rounded off by „a bissl” Munich slang.

Client mindsquare AG

Services Programme and activity
conceptualization
Dinner and party concepts
Event planning and bookings
Location scouting
Guest management
Support on location
Hotel bookings
Shuttle bus services

The End-of-Year Live Stream

Event Stream

How do you throw an end-of-year celebration during Covid times from an office in Munich with over 1,200 employees? Our proposal for Google: An online streaming event for staff and their families! For this occasion, we transformed Google’s office into a TV studio. We also prepared goodie bags for all the participants to enjoy back home. The result was a 1.5-hour TV broadcast for all ages. A string of live music performances (including Alice Merton), an edutainment feature (Ranga Yogeshwar) and a cooking show with Nelson Müller – there was something for young and old. isarhelden’s philosophy: sensational entertainment paired with seamless streaming technology.

Client Google

Services Event conceptualization
Event implementation
Show & film production
Streaming
VIP management

Feel-Good Festival Vibes for Google

Live Event

We were over the moon when Google knocked on our door and asked if we wanted to organize a festival for their employees! With the motto, ‘One Munich’ as our central theme, we threw a massive party that was as relaxed as it was beautiful. From afternoon well into the night, all Googlers had the opportunity to get to know each other better in a comfortable setting. We secured a special location and coordinated an extensive entertainment program featuring a diverse lineup of artists, athletes and creatives. We also developed a unique food concept and prepared 1,200 goodie bags. Every guest went home with a keepsake and could cherish the memories of the event long after it ended.

Client Google

Services Event conceptualization
Event implementation
Employer branding
Artist, athlete, show act management
Coordination & logistics

Crème de la Crème: Centennial and New Year's Reception for the Confectionery Industry

Live Event

Blending an annual New Year's reception with a prestigious centennial celebration? Spot on! Sweets Global Network commissioned us to ideate and implement an unforgettable two-day experience in people’s calendars. From the Italian-themed aperitivo to a series of exciting lectures at Bayerischer Hof, followed by an extravagant gala dinner with show-stopping performances – A-listers flocked to the fanfare. And our big band and live television show hosted by Thomas Gottschalk were the icing on the cake. The guest list featured a string of prominent names from the German entertainment industry, including Horst Lichter, Magdalena Neuner, Sascha and many more.

Client Sweets Global Network

Services Gala dinner
Show production
VIP management
Supporting programme
Coordination & logistics

A Bicycle Convention Like No Other

Live Event - Fair

When big names in the cycling industry, like Ghost, Winora, Haibike and La Pierre, join forces, you know something exceptional is in the works: We developed a sleek trade show design for Accell Group’s bike convention, which attracted over 8,000 visitors to Industriehalle Mainz. We handled the complete coordination of all the subcontractors and Messe Mainz as well as guest management, staffing and catering. We also organized the supporting program, specifically designed to satisfy key European B2B customers’ needs to secure preorders for the following year.

Client Accell Group

Services Event conceptualization
Event implementation
Exhibition construction
Distributor support
Coordination & logistics

Event Meets Incentive Trip

Corporate Event, Incentive Trip

How do you shower your employees with appreciation in post-pandemic times and strengthen bonds between colleagues? You throw an unforgettable party in Berlin with good vibes and lots of surprises! For Mars All Associates Day 2022, we drew inspiration from the city’s unique character. In total, 330 Mars Associates attended the annual conference, get-togethers and team workshops. To round everything off, we organized a series of dinners and parties at select locations all around the capital, including M&M’s 3,000-sqm flagship store.

Client Mars

Services Event conceptualization
Event implementation
Show production
Workshop conceptualization & implementation
Coordination & logistics

Finally, Live Again! The Sales & Tech Symposium in Munich

Live Event

We were honored to accept the challenge of organizing Open Mind’s first in-person event since the start of the pandemic. With direction, logistics and entertainment safely under our wing, the 350-person International Sales & Tech Symposium in Munich flowed smoother than honey and proved to be a huge success. Our services also included an innovative décor concept. From the initial idea all the way through to implementation, we were at our client’s side from start to finish. We also seized the opportunity to take new portraits of all attendees. With stringent Covid regulations safely in place, we ensured the symposium was a carefree experience for all.

Client Open Mind

Services Event implementation
Directing
Evening event
Event documentation
Coordination & logistics

Virtual x Unforgettable - Store Opening in Berlin

Streaming Event

Customers love flagship stores! Following in the footsteps of its New York and London-based counterparts, it came as little surprise that M&M's decided to open the doors to its 7th flagship store at Kudamm in Berlin. Since a live opening was off the table due to pandemic restrictions, we opted for an elaborate digital production for VIPs and influencers. Highlights included a press pack with photo and video materials which contained large pre-production of shorts as well as social media content for international use. Our concept for an interactive guided tour proved itself as a highlight – guests were invited to explore every nook and cranny in the new store and discover all its novelties in an interactive way.

Client M&M’s

Services Event conceptualization
Event implementation
Streaming
Show & film production
Event documentation

Once in a Lifetime: Management Meeting in Lisbon

Incentive trip

How do you create a memorable experience for a group of international executives that has already seen and done it all? You bring them together in a city that emanates wonder. We organized an exclusive incentive trip to Lisbon for VEKA’s global CEOs. In addition to planning and organizing their C-level meeting, we put together an engaging calendar of social events and showed them a side of the city they would have never discovered alone. Famous local artists, unusual modes of transportation and award-winning cuisine made for overall highlights.

Client VEKA

Services Event conceptualization
Event implementation
Location scouting
Once in a lifetime experience
Coordination & logistics

A Party, Conference and Kick-Off Event – The Merger

Live Event

Mars Chocolate and Wrigley officially became one entity! The perfect occasion to (re)kindle the team spirit and encourage newly-created colleagues to get to know each other better. From the conference and workshop to the lavish dinner and celebration, we organized the big day for 350 employees at a series of Munich hot spots. We handled everything from scouting and selecting locations, guest management, and show and film production to infotainment features, workshop ideation, implementation and event documentation. Most importantly, we ensured that all participants could interact with each other at all times. The result was a thumping party that lasted until the early morning hours and resulted in many happy new colleagues.

Client Mars Wrigley

Services Event conceptualization
Event implementation
Show production
Workshop conception & realization
Coordination & Logistics